When it was introduced several years ago, Mercedes’ ultra-luxury Maybach line was originally intended to compete with offerings from BMW’s Rolls-Royce and Volkswagen’s Bentley. To put it mildly: Maybach flopped, selling only a fraction of the cars Rolls and Bentley did year after year. Maybach was such a spectacular failure that many industry analysts predicted Mercedes would discontinue the brand altogether.
They were wrong, and Mercedes has confirmed that green is the new fast, committing to a series of new Maybachs that tick all the right green boxes.
Read more about the whys and hows of Mercedes’ greenwashing of Maybach, after the jump.