The time to act on climate change is now. In that light, a new campaign called FOUR YEARS.GO. has been started to inspire action towards a more environmentally sustainable and socially just planet in the next four years. As they say in their introductory video (see below), the campaign is not a new organization, rather it is a new goal for every organization and for every person to work together in a short amount of time for a better future. Their mantra? “The next four years will determine our planet’s next 1,000.” So GO!

The campaign is still in its infancy, but it’s powerhouse creative team, led by Wieden+Kennedy, the minds behind Nike’s “Just Do It” campaign and Lance Armstrong’s “Live Strong” yellow bracelet campaign, should help the campaign gain a wider audience and develop more tools for facilitating action. If you’d like to pledge your support, share your stories, or read other people’s actions, click here.

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(Posted by Amanda Reed in Movement Building and Activism at 1:45 PM)