When anybody says “hybrid”, the first car that comes to mind is the Toyota Prius. For Toyota, this is a good thing, as they have become synonymous with “green” vehicles. The Prius has dominated the hybrid car market for over a decade, and you cannot go anywhere without seeing at least a few of them in a parking lot.
Still, overall sales of hybrids have slowed as gas prices remain low. Consumers are instead, once again, turning towards pickups and SUV’s and shunning hybrids. In light of lower sales, Toyota has lowered its targeted hybrid production for 2011 from 1 million units to around 740,000.