Our country’s national election is less than two days away, and scores of races are really heating up across the country. Perhaps none of the ballot measures, however, are more contentious than the fight to regulate and legalize cannabis in California.
Proposition 19—The New Leaf is a short video message which advocates legalizing marijuana in California. The clever commercial utilizes cute cartoon creatures and old time music to illustrate the many arguments in favor of Proposition 19. The state’s budget is a disaster, and marijuana already is the state’s largest cash crop, presently generating over 15 billion dollars in unregulated sales every year. The animation explains that now is the time to finally tax that massive revenue stream, and direct the money to help rebuild our state’s schools and failing infrastructure.





